Enjoy World-Class Shopping Along Florida’s Scenic Highway 30A
Watercolor Merchants
From the divinely creative to the just plain fun, the shops around WaterColor Inn & Resort feature clothing, gifts and much more. You’ll find everything you need to create a memorable vacation, or even bring a little of our Gulf Coast back home with you.
Emerald Coast Wine & Spirits
We’re South Walton’s full-service liquor store with mixers and accessories. Meet our knowledgeable and courteous staff at WaterColor Crossings next to Publix, and at The Villages of South Walton in Seacrest.
Fashionably Late
Fashionably Late is a boutique specializing in contemporary apparel and accessories. We are located along beautiful 30A in Uptown Grayton and offer a variety of styles and silhouettes for women of all ages. Follow us on Facebook and Instagram!
For the Health of It
For The Health Of It specializes in the finest certified organic produce, the most outstanding massage therapy staff and clinic in the area, fresh made to order juices and smoothies, organic and natural foods.